I am so delighted to introduce this lovely lady on the blog this week. Will you take a minute with me to Get To Know: Elizabeth Solaru of Elizabeth’s Cake Emporium
The CedarEventress: Can you please tell me about your business and how you got started:
Elizabeth Solaru: Elizabeth’s Cake Emporium is one of the UK’s premier cake companies. Run by Elizabeth Solaru the only three times winner of Wedding TV’s The Great Cake Bake, it specializes in producing great tasting couture and bespoke wedding and celebration cakes, cupcakes and cookies. With clients ranging from royalty to celebrities, it has developed a reputation of delivering one of a kind, delicious works of art on a plate. There are 4 employees in the business and we are based in Barnet, Hertfordshire.
The CedarEventress: When did you start the company and how
Elizabeth Solaru: Making cakes has always been a deep seated passion and with the encouragement of friends and family what was simply a hobby has turned into a thriving business and the company was founded in 2006
The CedarEventress: Tell me a bit about the journey to starting the business, your career path before starting the business
Elizabeth Solaru: I have a diverse career background. Firstly as a Senior Scientist (Microbiology) with the NHS, then as a Business Development Director at a private medical centre. I then became a Headhunter recruiting CEOs, Chairmen and board level directors into the private, public and charity sectors, all the while making cakes on the side.
The CedarEventress: Did you always know that you would start your own business?
Elizabeth Solaru: To be honest, it was something I thought I would do ten years down the line. However, the encouragement of friends and family saw me doing it much earlier than planned.
The CedarEventress: Can you please tell us more about some recent work you have produced?
Elizabeth Solaru: This summer has been quite busy for us, particularly with regards to wedding cakes. Our work has been featured in national and international magazines such as BRIDES, Wedding Cakes -A Design Source, WED and in blogs such as GlamYou. We’ve created some really unusual cakes to rave reviews including a 7 tier wedding cake, a replica of Tom Cruise and Katie Holmes’ wedding cake and a 3D Rhino
The CedarEventress: What are you currently working on?
Elizabeth Solaru: At the moment, I am working on one of our most ambitious cakes to date. A bride has requested a replica of the iconic Sex and the City wedding cake complete with Swarovski crystals and pearls!
The CedarEventress: So tell me about a day in the life of Elizabeth Solaru:
Elizabeth Solaru: My day varies according to how many jobs we’ve got at any given moment. During the week, a typical morning starts with checking emails and messages, answering queries and other administrative duties. Next we take stock of what needs to be done, which could be anything from making sugar pieces, baking cakes and preparing various icings. Then we work out transportation details and liaise with various venues with regards to. We tend to book consultations and tastings around our clients’ schedules and they usually occur over the weekend.
The CedarEventress: Describe your clientele:
Elizabeth Solaru: Our clients tend to be people who love luxury products, are very discerning and want something a little bit different from the norm. No matter how complex, they trust that we are able to translate their ideas into reality, meeting and even exceeding their expectations.
The CedarEventress: What have been the highlights of running your own business?
Elizabeth Solaru: There have been several including being featured in the best wedding magazines and being commissioned to make cakes for royalty and the aristocracy. Ultimately, the look of delight on a client’s face when they see their cake gives me the most personal satisfaction.
The CedarEventress: What is the hardest part of running your own business?
Elizabeth Solaru: The fact that the buck stops with you. However, it makes you think on your feet.
The CedarEventress: What has been your proudest business moment so far?
Elizabeth Solaru: Becoming the only three times winner of Wedding TV’s The Great Cake Bake. Going up against some of the best cake makers in the UK and coming out on top has been a very positive experience. The feedback from the viewers was amazing. They all picked up on the fact that on each occasion, I really listened to the client and delivered to their brief.
The CedarEventress: What, or who, inspires and motivates you?
Elizabeth Solaru: I am definitely divinely inspired. My family and friends also play a huge part in motivating me, with their unconditional love and support. I also have a number of cake heroes some of whom I’ve been very lucky to meet and take classes with. While some clients also bring great ideas to the table, I tend to draw on my love of fashion and nature to keep creating something worthwhile.
The CedarEventress: Tell us about your involvement in the Kosibah 20th Anniversary event and why you got involved.
Elizabeth Solaru: Yemi has been someone I’ve admired for several years. He is an amazing couturier who oozes class and style and his designs really flatter the female form. I wanted to do something special to celebrate him as well as his achievements and I decided to create some amazing ‘bling cakes’ in his honour.
The CedarEventress: Do currently have any special offers or any information about your product or service you would like to talk about?
Elizabeth Solaru: We are currently taking orders for wedding and celebration cakes for 2012. In honour of Kosibah’s 20th anniversary celebrations, anyone who orders their wedding cake from us will also get a ‘cake for two’ for their one year anniversary. Also, due to popular demand, we have created a series of masterclasses suitable for cake decorators of all levels who are keen to improve their skills.
Elizabeth’s Cake Emporium is very grateful for the love and support we continually receive from our friends around the world and in the nearest future Elizabeth will be undertaking a number of teaching engagements abroad.
You can find out more about Elizabeth’s Cake Emporium via
Website address: www.elizabethscakeemporium.com